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Augmented Reality (AR) And Virtual Reality (VR) Market: Segmentation Analysis

Technavio report extensively covers augmented reality (AR) and virtual reality (VR) market segmented by technology (AR and VR) and geography (North America, APAC, Europe, MEA, and South America).

Revenue Generating Segment – The augmented reality (AR) and virtual reality (VR) market share growth by the AR segment will be significant for revenue generation. Factors such as new product (hardware and software) launches, growing adoption of AR in different application areas, and rising funding and investments in AR technology are attributed to the high growth rate of the AR segment. The extensive application of AR in various fields increases its demand. Moreover, several vendors manufacture hardware, such as headsets, smart glasses, and lenses for AR technology. The rise in popularity of AR technology is driving its use in various sectors such as enterprise, retail, healthcare, media and entertainment, and education.
Regional Analysis – 34% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for augmented reality and virtual reality in APAC. Market growth in this region will be faster than the growth of the market in other regions. Factors such as the presence of key vendors; the growing gaming industry in Asia, especially in Japan, China, and India; and rising investments in AR and VR technologies to expand their application in different fields will facilitate the augmented reality (AR) and virtual reality (VR) market growth in APAC over the forecast period.

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Augmented Reality (AR) And Virtual Reality (VR) Market: Major Growth Drivers

The augmented reality (AR) and virtual reality (VR) markets report the following factors as major growth drivers during the forecast period:

Increasing demand for AR and VR technology
Surging product launches
Rising number of M&A activities
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Augmented Reality (AR) And Virtual Reality (VR) Market: Vendor Analysis

The augmented reality (AR) and virtual reality (VR) market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. The augmented reality (AR) and virtual reality (VR) market report also offers information on several market vendors, including Alphabet Inc., Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Snap Inc., Sony Corp., and Toshiba Corp. among others.

Alphabet Inc.-The company offers AR and VR under the brand name Google AR & VR.
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Get ready to achieve excellent business outcomes from this exclusive Augmented Reality (AR) And Virtual Reality (VR) Market report by Technavio. The report will include highlights of the overall market which includes frequently asked questions such as –

What are historical revenue figures and estimated revenue figures as well as CAGR during the forecast timeframe?
What is the current trend taking place in the market space?
Which are business tactics that will influence competitive scenarios along with defining the growth potential of the market?
What are market drivers, restraints, and challenges impacting demand & growth of the market?
Which regions & segments will garner massive revenue and emerge as market leaders in upcoming years?

The competitive scenario provided in the Augmented Reality (AR) And Virtual Reality (VR) Market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc.Don’t wait, Make a strategic approach & boost your business goals with our Augmented Reality (AR) And Virtual Reality (VR) Market Forecast Report – Buy Now!

Related Reports –

The animation and gaming market share is expected to increase to USD 103.30 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 22.76%.
The artificial intelligence market share in the healthcare sector is expected to increase to USD 13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 29.16%.

Augmented Reality (AR) And Virtual Reality (VR) Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 46%
Market growth 2021-2025	USD 162.71 billion
Market structure	Fragmented
YoY growth (%)	25.13
Regional analysis	North America, APAC, Europe, MEA, and South America
Performing market contribution	APAC at 34%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Alphabet Inc., Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Snap Inc., Sony Corp., and Toshiba Corp.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period,
Customization purview	If our report has not included the data you are looking for, you can reach out to our analysts and get customized segments.

Table of Content

Executive Summary

Market Landscape

Market ecosystem
Value chain analysis

Market Sizing

Market definition
Market segment analysis
Market size 2020
Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

Five forces summary
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

Market Segmentation by Technology

Market segments
Comparison by Technology
AR – Market size and forecast 2020-2025
VR – Market size and forecast 2020-2025
Market opportunity by Technology

Customer landscape

Geographic Landscape

Geographic segmentation
Geographic comparison
North America – Market size and forecast 2020-2025
APAC – Market size and forecast 2020-2025
Europe – Market size and forecast 2020-2025
MEA – Market size and forecast 2020-2025
South America – Market size and forecast 2020-2025
Key leading countries
Market opportunity by geography
Market drivers
Market challenges
Market trends

Vendor Landscape

Overview
Landscape disruption

Vendor Analysis

Vendors covered
Market positioning of vendors
Alphabet Inc.
Facebook Inc.
HP Inc.
HTC Corp.
Magic Leap Inc.
Microsoft Corp.
Samsung Electronics Co. Ltd.
Snap Inc.
Sony Corp.
Toshiba Corp.

Appendix

Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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