A Guide to Using Augmented Reality for Ecommerce and Retail – Entrepreneur
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Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens…….
Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.
Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine out of ten brands prepare to cater to the 3.5 billion users that are projected by 2022.
One of the key benefits of AR is increased user engagement. By allowing users to interact with the ad itself, a successful AR experience can keep users engaged in a way that traditional media can’t. Including AR elements in marketing campaigns can have a myriad of benefits, like stronger memory retention of products or services, longer average dwell times and more chances of the ad being shared with family and friends.
When thinking about what augmented reality platform to choose, it’s important to consider what the goal of your AR strategy is. Do you want to reach more followers? Create an effect that is physically activated at a particular place and time? Sell more by allowing users to virtually try on your products? Whether you choose to pursue an AR campaign through Google, Facebook, Instagram, Snapchat, TikTok, a mobile app or the web, businesses need to efficiently discover consumer patterns to be more agile in the wake of shifting market dynamics.
First and foremost, let’s define reality
Most people don’t understand the distinction between augmented reality (AR) and virtual reality (VR). First off, both AR and VR offer new, yet very different ways to immerse people in a digital experience and enhance their vision with the help of technology. Each definition below will ultimately help you understand the differences between AR, VR and 3D:
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Augmented reality (AR) – merges the real world and the virtual world, and most of the time only requires a smartphone camera or laptop.
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Virtual reality (VR) – completely replaces what people see and experience, plus VR requires some sort of headset to be immersed into the virtual world.
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3D marketing – adds a 3-dimensional, interactive layer to a regular 2D advertisement, providing advertisers the ability to promote their products using a 3D object which allows customers to engage with it.
Given that augmented reality is a relatively new technology, choosing the AR platform that best fits an organization’s specific needs can be a daunting task for most. It’s important to remember that every augmented reality platform comes …….
